Again begins collaboration with Nespresso

“This collaboration is an important validation of the possibilities of Again's panel with anonymously linked consumption data. Understanding different customer groups without relying on self-reported data will be standard in a couple of years. Nespresso likes to be at the forefront and do so already today,” says Johan Lönnberg, Co-founder & CEO at Again Technology.

Nespresso, a subsidiary of Nestlé, was founded in 1986 and is known for its premium, single-serve coffee capsules and machines. It pioneered the pod-based coffee system, offering a range of espresso and coffee options for home and business use.