Again begins collaboration with EssenceMediacom

“Together with EssenceMediacom, we take the next step to create insights on consumer behavior in a whole new way, looking not only at how many customers that interact with a brand, but also why as well as how their behavior changes over time - all based on verified data. We really look forward to this collaboration,” says Johan Lönnberg, CEO at Again Technology.

EssenceMediacom is GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. With 10,000 people across 120 offices in 96 markets, they are one of the world’s leading communications specialists.