Beauty has been one of the fastest growing categories in the past 3 years. In our latest report, we provide a comprehensive analysis of Swedish beauty consumers and the evolving market trends together with our friends at Balmid, an…
“Scream has solid experience in media planning and analysis, and we look forward to jointly running projects in impact measurement and target group analysis, using Again’s combination of consumption data & survey response. Thank you Jonas…
“This collaboration is an important validation of the possibilities of Again's panel with anonymously linked consumption data. Understanding different customer groups without relying on self-reported data will be standard in a couple of…
In the fast-paced world of market research, the accuracy and reliability of data are paramount. However, the industry is facing a significant challenge: panel fraud. News about big global panel providers getting caught in fraudulent…
In the dynamic world of market research, understanding and accurately surveying target audiences is crucial for driving business success. However, not all audiences are easy to reach. Difficult-to-survey target groups present a big…
In an age where consumer preferences shift rapidly, staying ahead of trends is essential for effective marketing and content creation. One of the most powerful tools to achieve this is transaction data - real-world evidence of consumer…
