In the fast-paced world of market research, the accuracy and reliability of data are paramount. However, the industry is facing a significant challenge: panel fraud. News about big global panel providers getting caught in fraudulent…
In the dynamic world of market research, understanding and accurately surveying target audiences is crucial for driving business success. However, not all audiences are easy to reach. Difficult-to-survey target groups present a big…
In an age where consumer preferences shift rapidly, staying ahead of trends is essential for effective marketing and content creation. One of the most powerful tools to achieve this is transaction data - real-world evidence of consumer…
