We are Again Technology
Founded in 2020 with the obsession of driving true innovation in an area that has been stagnant for decades. We are deeply passionate serial entrepreneurs with backgrounds in e-commerce, retail, payments, and consumer insights. It has been a tough journey to bring entirely new technology to the market to connect consumers and businesses in a completely new way.
After deep pilot collaborations during 2023, we are now exiting BETA and presenting a fully finished platform that is a true 10x killer product compared to today's possibilities. We have an exciting year ahead of us, thank you for taking an interest in our journey.
Johan Lönnberg, CEO, January 2024
Journey
Johan and Magnus, interviewed 23 technical co-founders before finding the perfect match in Gothenburg.
Christoffer & Nils joined and initial construction began 1 October 2020.
Focus on initial testing of consumer side, learning how to approach respondents, create fast response and scalable aggregation of transactions.
1000+ tests to understand and figure out.
After sleepless nights, in May 2022, we finally cracked the code on how to onboard consumers, sharing their consumption to prove where they actually shop. And doing this at extreme pace with control.
Learning how to deliver true value to the retail industry. Close pilot-projects with Axfood owned Urban Deli, Gateau, Björn Axén and LYKO.
Going from BETA to developing Again Studio, Enterprise platform.
Going to market with our creation, transaction fueled consumer insights platform. Making it possible to talk to, measure and reward anonymous consumers in real time.
We’ve done all the groundwork, and now it’s time for next batch of breakthroughs! :)
Across the team, we’ve founded 15 companies, the grind is real
CEO
Johan Lönnberg
Johan founded 5 companies before Again, with proven success within E-commerce, logistics and DTC brands. Best known for founding Piece of Norway, then going from 0 to 50MSEK sales, in 1 year. A true DTC rocket.
CCO
Jonas Nilsson
MSc Science at Uppsala University and obsessed with data driven insights, market research and brand measurement. Prior to Again, 10 years with Whispr Group.
COO
Gustav Östman
BSc Business/Economics at Stockholm University. Operator with laser focus on true value. Trained by Kekst CNC and JKL, learned alot at Leksell Social Ventures, best known for COO at Samtrygg.
Frontend Genius
Christoffer Skeppstedt
MSc, Computer Science at Chalmers. Specialized in high velocity transactions, trained at Klarna, and Founding Team at Tickster, the Swedish unlimited ticket engine.
Backend Architect
Nils Edström
BSc, Informatics at Chalmers. Specialized in secured scalable data base structure. Early team scaling Tickster. Specialist/consultant at global brands.
Consumer App
Magnus Elm
Magnus founded 5 companies before Again. Multiple app-based marketplaces. Latest being BRUCE. Started, built and sold to NOVAX. (Axel Johnson)
Experienced investors, with an active coaching role
The Band
Consists of Per Emanuelsson, Björn Melinder and more. Built, scaled and sold Soundtrap to Spotify.
Deep knowledge within all aspects of Agains challenges.
Tord Lendau
Seasoned CEO and investor. Skilled builder of go to market and scaling sales.
Brought innovation to market with repeated success. IPO’d 2 companies.
Nomandala
Nomandala consists of tech passionate lawyers, partners to Hansen Law. Speciality within Venture Capital, Mergers & Acquisitions and Tech.
Industry advisors
Anna Johansson
Retail specialist with extensive background within all aspects of retail industry. Broad network together with deep knowledge of consumers driving forces, makes Anna a perfect fit for Again Technology.
Dan Jacobson
Former director within ICA Sverige, with 30 years experience within all aspects of food retailing and groceries. Dan's knowledge within datadriven consumer insights, has been magical from the get go.